Discussion 3G Mobile TV Times

 3G vigorously publicized recent media give us what exactly?
In the midst of the din, a member of the value chain to form such a consensus is growing: 3G era, in addition to voice outside, people mainly use mobile phones for entertainment. As It was dubbed 3G for the all members of the new business growth. The mobile TV and mobile games, increasing the number of value-added business, with its wealth of applications and a healthy profit model, gradually revealing clues killer king.
As the mobile data processing capabilities, improved screen resolution and the digital TV market, Europe, Japan, Korea and other countries operators have launched mobile TV services. Specifically, the one hand, telecom operators, and voice services become a commodity nowadays, and had to make up for loss of use of data services to commercial 3G mobile video services as the main business; the other hand mobile phone sales is no longer a reliable source of revenue, all mobile phone manufacturers eager to find a new ; applications, will move to mobile TV screen on the mobile TV industry were called following the TV, film and computer after the Cable-quality mobile TV services fairly. According to the plan, the business will cover more than half of mobile phone users.
Cingular Wireless in May began to promote the MobiTV service, users need to pay $ 10 monthly fee and the actual business use Use of the traffic charges. Cingular's competitors Verizon also launched the same week vCast service, according to the standard $ 15 per month to receive mobile TV services to users of royalties. Verizon plans in 32 cities to promote the business, and support mobile TV business phone number, style deficiencies is its first problem to be solved.
recent years, mobile operators to open up more profit and keep trying, one after another in the built-in phone camera head, calendar, e-mail systems and Internet systems. Now, mobile operators, mobile TV to become the latest attempt. mobile operators believe that in the near future, when people in front of the museum or in the airport terminal waiting to check-in time They relish in watching TV on mobile phones to pass the boring time.
as the first company to launch mobile TV service operators, Sprint a year ago had opened the service. Although Sprint did not disclose the current specific number of users, but analysts believe that now has hundreds of thousands in the use of mobile phone watch live news, sports and other videos.
China Unicom's mobile TV pilot high-tech market research firm In-Stat MDR in a report that the global mobile TV market in 2004 and 2005 ushered in a period of rapid growth.
as the Shanghai, the third mobile TV service launched provinces. opened the business user, you can watch the CCTV news channel by mobile phone, Hubei TV programs such as 8 channels.
At present, the Hubei TV as ; mobile TV Channel, humor Channel, Weather Channel, Fashion Channel, Music Channel, games channel, to provide users with more video programming and video services.
domestic mobile TV is also poised to take off in a variety of BREW-based games, entertainment, downloads, location, industry and other applications, mobile TV-type applications are not optimistic about long withstand the comments and expectations, has been quietly developing smoothly and rapidly. From August 9, 2004 in China China Unicom to organize its streaming media services and content providers of broadband satellite network mm in cross-Network Services Limited for the launch of BREW applications with the Olympics, This figure in China Unicom's CDMA users twenty-seven million accounted for only 0.2% less than it seems such a proportion that can be easily overlooked, yet has made China Unicom's data traffic increased by 60% over the same time creating million revenue figure for the vast majority mm far behind other applications. In addition, according to domestic consulting firm Analysys International forecasts: the end of this year the number of mobile streaming media will reach 200 million users, the market scale reached 200 million yuan; until next year, the number of users will reach 10 million or so, the market size of about 1.6 billion.
In addition, the mobile TV application has also been a lot of content developers concerned about the value-added services, is gradually carried out a series of new attempts. number of mobile TV producers have been start planning for mobile TV series. Sinotel Music Technology Group's investments in media companies as the first mobile phone TV .
domestic mobile TV poised to take off some of the industry generally believe that hinder the development of mobile TV are being gradually resolved the factors, these factors include the player is not performing, the terminal is not enough popular support for a long time the battery can not watch, high tariffs and other etc.; However, these factors have been gradually solved. Now, China Unicom's CDMA2000 1x network has to support 150K bps data transfer, while the hands of such a network TV application platform has been able to deduce the phone screen uninterrupted audio and 6 ~ 15 frames of video. While this number of frames than the ordinary television program 24 are still gaps, but it was enough to bring in a small mobile phone screen very smooth visual experience. and when people mind for TV is very poor, doubt, this is now a good video mobile TV as a side effect of example.
newly published tariff to a reasonable addition to the development of mobile TV consumers the greatest concern, this is the gospel of the development of mobile TV. playback to enhance data traffic is behind the increase is accompanied by charges associated problems. Now for the hands of TV a fixed monthly service charges 28 yuan, the majority of people's consumption level is still within the range; However, each 0.01 per KB of data flow The tariff will allow the video to reach 0.06 yuan per second or so, cost per minute of video will be close to 4 million. If each user's mobile phone for ten minutes a day watching TV, the cost of data traffic per month will only reach one thousand two hundred hundred: I am afraid this is not the tariff consumers can afford. Therefore, to widespread popularity of mobile TV applications, tariff adjustment is imperative: Beijing Unicom has launched the mobile subscriber data traffic charges 35 yuan monthly package, so consumers can enjoy unlimited Unicom's data services (broadband access services other than hands), branch offices around the Unicom also launched television applications for handheld preferential tariff packages. The move to exclude the development of mobile TV the biggest obstacle to the minds of consumers.
terminal bottleneck of the low penetration rate has been improved rapidly in 2005. In fact, the most current mobile TV technology is integrated into the core of Qualcomm's MSM6xxx series of phone chips. Now, the Chinese market has a lot of mobile terminals for mobile TV applications, such as the Samsung M309, M509, and LG's C910, C930 and C950. Last year, China Unicom launched three dual-mode handsets equipped with Qualcomm's MSM6300 chipset also supports mobile TV applications, to support mobile TV encoding and playback. With QUALCOMM more and more economical 6xxx series chipsets into the market, expected the end of 2005 there will be more than 30 types of new handheld TV mobile phone supply consumer choice, then, whether the phone has TV function will be whether the phone has a camera now, as a measure of an important symbol of quality mobile phones.
the promotion process in the mobile TV, China Unicom's BREW platform is merit can not deny, and its unique billing and copyright control. piracy is strictly prohibited and effective means to protect the charging of interest by developers, as well as Qualcomm's BREW platform, full support of the promoter, creating a three-month development of fifty thousand users, an increase of 60 % flow of income over a million amazing reality. When the content, rates, terminal penetration rate, and several other major factors restricting the development of mobile TV have been gradually resolved, we have reason to believe that mobile TV to become the next killer application of 3G era should not be longer be a problem.
3G can be seen not far from us as soon as we can appreciate the charm of 3G, and pleasure. that operators will be the most important winner, 3G occupied the largest part of this big cake now who do not know, but I hope no matter who, can we bring the greatest benefit of consumers, this is the most important! let us look forward to it!