Every time there was a reporter Xu Jieyun
from Shanghai
Spring Festival is the annual consumption of the season blowout, but the face of this big cake, e-commerce industry has seemed beyond their grasp.
few days ago, the Commerce Department released data show that Golden Week 7 days, the domestic consumer retail shopping and dining expenses soared 19% from a year earlier to 405 billion yuan (about 61.3 billion U.S. dollars) The average daily consumption fell $ 8,750,000,000.
Oddly, the face of such a feast, the majority of electronic business in China during the Spring Festival has chosen to leave. In this regard, attention to industry observers sent on behalf of the network in the micro-Bo Li Chengdong can not help but sigh: p> not want to eat, but eat not, and eat well, this is the electricity supplier the Spring Festival
is the impact of a daily threshold of thousands of Shan B2C website tick cat food orders before the deadline is January 28, after the first lunar month to begin the sixth days of recovery orders.
Day One has reached 2000 to 3000 range of fun footwear vertical B2C websites Amoy New Year's Eve to New Year is also the second leave for 3 days. Music Amoy Network Vice President Chen Hu said that this decision is taken into account during the Spring Festival and logistics status of consumer orders, in fact, before and after the Spring Festival Music Amoy 7 days have narrowed the operating budget arrangements. After the Spring Festival, about the February 10, order has returned to normal levels.
power compared to small and medium business enterprises, self-built logistics industry giants began to explore the continuous distribution of B2C companies operating in the attempt.
Jingdong Mall announcement posted on the home page before the Spring Festival, said in Beijing, Shanghai, Guangzhou and Chengdu in February 2 to 5 days to achieve normal distribution. But Jingdong customer service, said the distribution is limited in at 11:00 on February 1 to submit orders, orders submitted after the same need to wait until Feb. 6 to the library door. In fact, in some areas starting from January 25 had to stop generating orders.
It is reported that Amazon is basically adhere to the ship during the Spring Festival, is responsible for its own distribution team in Beijing, Shanghai, Guangzhou and Tianjin, the delivery of 4 cities, with a third party courier industry partners support, covering 11 cities during the Spring Festival of continuous service, but New Year's Eve day, great day off Amazon's warehouse is still not shipped.
also some companies achieved throughout the year. Where the customer Eslite Wu Sheng, vice president told the
Dangdang person also told reporters that during the Spring Festival Dangdang achieved in 35 cities non-stop orders, to protect the distribution, distribution to third parties related to their employees overtime pay of 3.5 times. This argument has been Dangdang Zhang Yun, senior director of the National Logistics confirmed.
Insiders evaluation that several giant to seek continuous operation, one is considered out of competition for market share, pressure on the other hand, is forced to storage. Mall businesses remained orders, delayed shipments, and Taobao, pat, etc. Most of C2C market choice of many sellers off ahead of Chinese New Year restaurant information bulletin.
spending habits to be guided
the eyes of observers in the industry, industries and enterprises in general and the Chinese New Year cake missed, logistics is the biggest bottleneck. However, some industry insiders believe that consumer habits are also important factors.
Kuba Peng Liang, vice president of network on the , the power limitations of business development itself is also worth consideration.
he said, largely digested, in contrast, missed FMCG, daily necessities and other opportunities more's the pity. interaction between consumer habits is now the Spring Festival holiday has dampened consumer confidence for manufacturers.
said.
Express Jinting so difficult to implement
compared to the cultivation of habits of consumers, look more like a hard logistics threshold.
this industry is not without effort. Spring Festival, the State Post Bureau issued a circular calling for express delivery companies are not allowed to suspend during the Spring Festival or stop shipment to vote. However, according to the
industry analysts, the domestic e-commerce website development in recent years far more than expected, courier industry, while the annual growth rate of 23%, but still can not keep up the pace of development of e-commerce. Data show that, at present, there are 15,600 e-commerce sites, including B2C with 9400. End of last year, online shopping companies nationwide express parcel delivery for the total number to 133 million.
China Express Xu Yong, Principal Consultant, Consulting Network in an interview earlier, said rising costs, the recent weather anomalies and courier company's franchise mode is the main cause recipients to suspend delivery. Meanwhile, the small courier company profit margins are limited, during the Spring Festival labor costs, transportation costs are the prices, lay-off is inevitable.
behind this has a size of about express delivery industry and management of the hidden proposition.
an express industry sources, the current size and capacity courier companies remained behind, while in management, and EMS, good luck and a few of several different modes of self-employed, in the pass, Shen Tong, tact, Yun Da, most private enterprises are franchising model, franchisees own limited strength, in the absence of sufficient scale and management capacity of the co-ordination, can not afford the high labor costs during the Spring Festival.
In this context, the distribution capacity of a festival market, the key to self logistics and distribution teams were apparently more calm.
Wu sound on Jiancang reserves from all over the goods during the holiday market in 19 key cities to achieve a better localization coverage. For this reason, all won during the Spring Festival passenger sales rose 298% performance.
rely on a strong logistics system Suning Group, Suning Tesco also is a good example. Suning share information easily, the Spring Festival achieved its sales among more than 400% year on year growth.
However, the self-built logistics is not easy. Bi Sheng's music Amoy CEO told reporters complain.
try to open third-party services
in an interview, the majority of business people in power have indicated a large area out of business during the Spring Festival, the phenomenon of the future will be changed. Indeed, this year the Spring Festival electricity supplier has been greatly improved logistics than in previous years.
Chen Hu told reporters that in 2008, 2009, the music is not delivery 7 days scouring the Spring Festival, Lunar New Year holidays last year, not to delivery, and this year is adjusted to the new beginning for the New Year's Eve Second, Small vertical B2C websites.
learned, early in January just completed a 2 billion funding announced in the Lok Amoy warehouse built in Chengdu, Southwest China to further open up markets and channels. At this point, music Amoy 6 large storage center has been established, covering the north, east, south, northeast, central and southwest areas.
impact on thousands of single tick cat stationed in Chengdu has also been decided to set up branch offices, the establishment of warehouse. The company official told reporters that the future will be in the western force, and open up the western market.
However, behind this is still related to the topic of electric scale commercial enterprises. With sufficient size to lower the marginal cost of keeping holiday, and get more resources for integration.
Wu sound on much support.
several B2C business professionals in an interview that the logistics and distribution system is a self-built a number of leading companies in the early stage of development cost and size considerations for the choice, in the B2C platform structures forming, interested in The leading enterprises will also B2C business logistics system and self-separation, and then open services on the entire industry.
the current industry has experienced a similar attempt. Zhang Yun said that the company is currently Dangdang is the national service more than 80 local
this may be an evolution of B2C way.
Related: e-business camp Figure: Gangster Daqi Di e-commerce online shopping touted by investors more competitive this year, the annual salary positions available on the Festival of thousands of e-commerce mobile e-commerce payments flowing undercurrent lack of innovation into the bottleneck of the traditional way of business e-commerce Survey: Online sales continued to show little
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